80-minute class
Idea to Concept
Use generative AI as a tireless co-founder, analyst and critic — moving from abstract brainstorming to market-driven refinement.
It's inserted into the prompts below automatically.
00:00–00:05 · 5 min
1. Welcome & The Idea Framework
From vague idea to viable value proposition.
Why ideas fail vs. why concepts succeed. An idea is a feature (“Uber for pets”). A concept is a viable business with a defined problem, audience and commercial engine.
Concept Introduction
Takeaway: Open your AI tool of choice (ChatGPT, Claude…) and paste in your raw business idea.
00:05–00:20 · 15 min
2. Market Research & Stress Testing
Validate the problem, find competitors, size demand.
Identify the exact painful problem your business solves and map who is already solving it.
The AI Market Analyst
“I am launching a startup based on this raw idea: [Insert Idea, e.g., an online anti-fraud solution for seniors]. Act as a senior market research analyst. Provide a harsh, realistic breakdown of the following: (1) The top 3 underlying problems this audience actually faces, (2) 3 direct or indirect competitors already in this space, and (3) The biggest barrier to adoption for this specific customer base.”
Takeaway: Your idea needs to solve a specific, deeply felt pain point — not a generic one.
00:20–00:35 · 15 min
3. Variation & Edge Exploration
Expand the core idea into competitive angles — the moat.
Find a unique angle or defensive moat that sets the business apart from existing options.
The “What If” Matrix
“Take my business concept and generate 3 completely distinct variations of how it could be delivered to the market. For each option, give me a unique twist or beachhead focus that creates a protective 'moat' against competitors. Format it as a comparative list with a pros/cons breakdown for each variation.”
Takeaway: Don't fall in love with your first implementation. Consider pivots — e.g. selling to banks or insurers vs. directly to consumers.
00:35–00:45 · 10 min
4. Monetization Mechanics
Hidden revenue models and unit economics.
Move past “I'll just sell it for $10” into sustainable revenue structures.
The Revenue Architect
“Act as an expert venture capitalist. For my refined business concept, propose 3 viable monetization models (e.g., B2B SaaS subscription, freemium, affiliate/marketplace, white-labeling). For each model, outline a realistic target price point and estimate the unit economics—what are the primary variable costs associated with generating that revenue?”
Takeaway: How a business makes money drastically changes its product, marketing and operations.
00:45–00:55 · 10 min
5. The AI Gauntlet
Simulated real-world stakeholders.
Subject your concept to a realistic simulation of the hurdles it will face in the market.
The Persona Boardroom
“I want you to roleplay as a boardroom evaluating my startup concept. Review my business idea and give me feedback from 3 distinct perspectives. Speak directly in their voice, using headers for each: The Skeptical/Difficult Customer: Tell me exactly why you would refuse to pay for this or why it feels too complicated to adopt. The CFO / Tough Investor: Tell me where the financial risk lies, what metrics look weak, and why this might not scale efficiently. The Pragmatic Optimist: Tell me the single strongest asset or feature of this concept that makes it worth pursuing immediately.”
Takeaway: Usually the most impactful activity — a mirror showing your blind spots before you spend real time or money.
00:55–01:00 · 5 min
6. Wrap-Up & Next Steps
From concept to execution.
Synthesize everything into one document.
Action Plan Strategy
“Combine the best parts of everything we've discussed in this conversation into a clean, One-Page Minimum Viable Product (MVP) Brief: problem, target customer, unique angle/moat, monetization model, key risks, and the first 3 validation steps.”
Takeaway: AI fast-tracks the thinking — but human execution, empathy and real conversations with customers build actual businesses.
01:00–01:10 · 10 min
7. Go-to-Market Strategy
Win your first customers — then the next wave.
Plan exactly how you'll land your first 10–100 customers, and how you'll turn that early traction into repeatable follow-on growth.
The Growth Strategist
“Act as an experienced go-to-market strategist for early-stage startups. Using my MVP brief from this conversation, build a go-to-market plan in two phases: Phase 1 — Initial customers (first 10–100): Define the ideal early-adopter profile, where to find them, the specific channels and outreach tactics (e.g., direct sales, communities, partnerships, founder-led content), the offer or incentive to get them to try it, and how to capture feedback and testimonials. Phase 2 — Follow-on early-stage customers: Explain how to turn early wins into repeatable acquisition — referral loops, case studies, channel partners, paid acquisition tests, and pricing/packaging changes. Include target CAC, expected conversion rates, and 3 key metrics to track. Finish with a 90-day action timeline broken out by week.”
Takeaway: Your first customers rarely come from ads — they come from hustle, relationships and doing things that don't scale.
01:10–01:20 · 10 min
8. Investor Pitch Deck
Turn your concept into a fundable story.
Package everything into a professional investor deck. Use Claude for this step — it can generate a real, downloadable PowerPoint (.pptx) file with the best layout quality.
The Pitch Deck BuilderUse Claude
“Act as a seasoned startup pitch coach and financial analyst. Using everything from this conversation, create a 12–14 slide investor pitch deck as a downloadable PowerPoint (.pptx) file with a clean, modern, consistent design. Include these slides: 1. Title (company name, one-line tagline) 2. The Problem 3. The Solution 4. Market Size — a dedicated slide showing TAM (Total Addressable Market), SAM (Serviceable Addressable Market) and SOM (Serviceable Obtainable Market) as a nested-circle or funnel visual, with dollar values and the assumptions/sources behind each 5. Product / How It Works 6. Business Model & Pricing 7. Go-to-Market Strategy 8. Competition & Our Moat 9. Traction / Validation Plan 10. 5-Year Financial Projections — a table with years (Year 1 through Year 5) as columns and these rows: Revenue, Cost of Goods Sold, Operating Expenses, Total Costs, Gross Profit, Net Profit (Loss), and Cumulative Cash Flow. Add a chart of revenue vs. total costs. Clearly highlight the break-even point (the year/month where cumulative profit turns positive) and state the projected IRR for investors, with key assumptions listed 11. Team 12. The Ask — amount raised, use of funds, and milestones it unlocks 13. Closing / Contact Keep text concise (max ~5 bullets per slide), use realistic and clearly labeled assumptions, and add speaker notes for each slide.”
Takeaway: Investors fund clarity. Know your market size, your numbers and when you break even — and be ready to defend every assumption.